Over the last few years I have been loosely following the unfolding project known as the ‘Marvel Cinematic Universe’ (beginning with Iron Man, 2008) with a degree of interest, albeit that of a cinema-going layperson with little knowledge of comics or superheroes.  But as somebody whose research interests encompass issues of serial narratives in television, what strikes me as interesting about these films is that they seem to constitute essentially a new mode of serialised storytelling for the cinema.